Link: https://steamforged.com/blogs/brands/sfg-acquires-iron-kingdoms
By Rich Loxam on SFG discord:
Hi everyone! We’ve got important news to share with you all.
We’re beyond excited to announce we’ve acquired the incredible Iron Kingdoms universe from our friends at Privateer Press, including the award-winning miniature fantasy wargame, Warmachine; the hobby and painting line, Formula P3 Paint; the Iron Kingdoms roleplaying series, and many more.
For 20 years, the Iron Kingdoms have captivated players around the world with rich lore and deep gameplay. Warmachine’s growth has been electric since the launch of Mark IV, with new and returning players everywhere getting into the game. As we step into this new chapter, there’s never been a better time to play.
For all the details on this exciting new journey, including what happens next, check out the full announcement: https://steamforged.com/blogs/brands/sfg-acquires-iron-kingdoms
We’re expecting some new folks to be joining this Discord. We hope you, the awesome humans in our community, can be as welcoming as you always have been.
We know the Iron Kingdoms and Warmachine may be new to many of you, and there may be a lot of questions, some of which are answered in the link above. We’ll answer what we can, and there’s plenty more information to come over the coming weeks. For now, we hope you’ll share in the excitement with us as this incredible ride begins.
By Jamie Perkins on SFG discord:
We’ve got important news to share with you all.
Today, we announced our acquisition of Warmachine, the award-winning fantasy miniatures game, from Privateer Press.
As some of you will know, Guild Ball and Warmachine share a lot of history, which you can read more about in the full announcement linked below.
These are two games that have been indirectly linked for a long time, sharing players on both sides. Warmachine was integral to the genesis of Guild Ball, inspiring the creation of the game we all love.
We understand this news will raise more questions than we could answer in the space of one post, but we want to make crystal clear that our plans for Guild Ball have not changed. We’re still committed to our slow and steady plan, building trust, and supporting the growth we’re seeing in the community.
We’ll continue working with the GBCP, regularly posting updates, providing prize support, and staying active here in the Discord. Models will still be available to order, and the starter set will remain free to download, so that Guild Ball can keep growing, one step at a time.
It’s our hope that bringing Warmachine into the Steamforged family will serve to grow our miniature gaming community, bringing new players in and giving even more gamers a reason to give each game a try.
For now, we’ll answer the questions we can, and we hope you’ll share in the excitement with us as this incredible ride begins.
For the full announcement, here’s the link: https://steamforged.com/blogs/brands/sfg-acquires-iron-kingdoms
Apart from these quotes, I assume I will have more to write about this in the following days <3
FULL ANNOUNCEMENT TEXT:
Published on June 03, 2024
Welcome to the Iron Kingdoms.
We’ve got important news to share with you all. Here at Steamforged, we are beyond excited to announce we’ve acquired the incredible Iron Kingdoms universe from our friends at Privateer Press.
This includes the award-winning miniature fantasy wargame, Warmachine; the hobby and painting line, Formula P3 Paint; the Iron Kingdoms roleplaying series, and many more titles.

For the past twenty years, the Iron Kingdoms and Warmachine have enchanted players and hobbyists around the world with rich lore and immersive gameplay. Warmachine’s growth has been electric since the launch of Mark IV, with new and returning players around the world getting into the game.
Now, as we step into this new chapter, Steamforged and Privateer Press are teaming up to make sure your experience with these games is better than ever. There has never been a better time to start playing.
Going forward, we’ll work together on design and development of the lines. We at Steamforged will be bringing our proven 10-year track record of creating, developing, and delivering large-scale games to thousands of players and retailers around the world, to turn that growth from electric into explosive.

From Rich Loxam, SFG CEO and Founder: “This is a perfect, logical fit for us. Almost every aspect of Steamforged’s history can be traced back to Warmachine in some way or another. Both Mat Hart and I are Warmachine players, and Warmachine was actually a key inspiration for us creating Guild Ball, with its incredible world and well-designed gameplay. We couldn’t be more excited to bring our experience and infrastructure to the table to take Warmachine into its next era.”
From Mat Hart, SFG CCO and Founder: “There’s a real wealth of creative talent and, as you might expect, genuine passion for tabletop gaming in our team. In particular, we all share a special kind of love for Warmachine and the Iron Kingdoms. That, along with our expertise in creating games loved by many, makes us ideally placed to collaborate with Privateer Press in shaping the future of a hugely important franchise. There’s a profound sense of duty to nurture its growth and potential, and we take that responsibility seriously. We cannot wait for what’s to come for the players in this wonderful world.”
And from Matt Wilson, Privateer Press CCO and Founder: “We couldn’t have asked for better custodians than Steamforged. Their track record, history with the games, and genuine excitement about the future make them the perfect fit to shepherd Warmachine and the Iron Kingdoms into the future, opening up new opportunities and growth channels for all Iron Kingdoms titles. We look forward to working with Steamforged in the years to come.”

As we bring these fantastic games into the Steamforged family, we’re committed to keeping you informed. Here’s what you need to know:
Join the Community
For the latest updates, sign up for the Steamforged newsletter, join our Discord (where there are now dedicated Iron Kingdoms channels), and follow us on social media.
Warmachine Facebook Group
We’re also taking on the Warmachine Facebook group, so you’ll continue to get updates there.
Website Orders
We’re transitioning the range to our website as we speak, and orders will reopen later this week. Right now, due to the scale of this transition, our main focus is Warmachine and the Iron Kingdoms RPG lines. More information on Formula P3 Paint, Warcaster, Riot Quest, and others will follow on Thursday (6th).
Existing Orders
Although there will be some delay while things are stabilised, any orders placed with Privateer Press will be honoured and dispatched, so no need to worry—everything will be delivered as promised.
Guild Ball & Godtear
Our plans for Guild Ball and Godtear remain unchanged. For Guild Ball, we’ll continue working with the GBCP, regularly posting updates, supporting community events with the recently announced prize support, and staying active in Discord. Models will still be available to order, and the starter set will remain free to download. For Godtear, we recently shared a hint at the new champion to join the line-up! Did you spot it?
It’s our hope that Warmachine joining the family will further strengthen and grow the SFG miniature gaming community, giving gamers from either side reason to jump in and give the other a try.
Gen Con Events
We’ll still be running all scheduled Gen Con events for Warmachine and Warcaster, so be sure to sign up if you haven’t already!
Next Update
We’ll be sharing our next key update on Thursday 6th June. We know this is a big change for some, and a little bit of a mystery to others. So, we want to take you on this journey with us, sharing behind-the-scenes insights as we go.
Kickstarter Launch
The Iron Kingdoms RPG Kickstarter for Strangelight Workshop will launch at the end of this month — more news to come!
In the meantime, we’re here to answer any questions you might have. Find us in the SFG Discord, where there are now dedicated channels. For updates, make sure you’re subscribed to the newsletter and following us on socials.
And if you’re new to the Iron Kingdoms, there’s no better time to start. It’s going to be an incredible ride.
